About.
I design for the places where “feels obvious” is much harder than it sounds.
Making things simple
Lead UI/UX & Product Designer in Doha. Seven years across healthcare, finance, government, education, and corporate. Currently at Atelier (A101).
UI/UX Design
Mobile apps and web platforms built to survive contact with real users: clinicians mid-shift, fans during a live match, investors mid-decision, citizens looking for a service.
Web Design
High-performance websites for organisations that are judged the moment a page loads. Structure and restraint first, surface second.
Product Design
End-to-end product thinking: flows, states, edge cases, and the unglamorous details that decide whether a product actually works.
Web & App Development
Comfortable carrying design through to a live, deployed build: Webflow and Framer on the front end, Sanity for content, Vercel for hosting, and AI tools and vibe coding to move quickly. The thing that ships is the thing that was designed.
Recognition Awards
Figma
Website, App, & Product Design
Lovable
Website, App, & Product Design
Webflow
Design & No-Code Building
Figma Weave
Generative AI
Notion
Planning & Project Management
Vercel
Hosting & Deployment
Replit
Vibe-Coding & Building
Adobe XD
Website, App, & Product Design
Claude
LLM for Everything
Framer
Design & No-Code Building
Octopus.do
Sitemap and IA
Sanity
Headless CMS
VS Code
Vibe-Coding & Building
Antigravity
Vibe-Coding & Building
Field Work
Practice
My expertise ensures every project is executed with precision and creativity.
Atelier (A101)
Lead UI/UX Designer
2023 – Present
Leading end-to-end product design across complex digital ecosystems in government, healthcare, and corporate sectors. Owning UX strategy, information architecture, and UI execution, plus the design system that keeps it all coherent as it scales.
Freelance
UI/UX Designer
2022 – 2023
Independent engagements across web redesigns, mobile work, and prototyping. Full-stack design across research, IA, UI, handoff, and QA on content-heavy platforms
Creative Edge Solutions
UX Designer
2020 – 2022
Designed user-centred web and mobile experiences across multiple client projects. Focused on turning dense, tangled information into clear interfaces through strong IA and flow design.
Tenchologya
UI/UX Designer
2019 – 2020
Early-career work delivering web and mobile interfaces across client projects, where I learned that the brief is rarely the real problem.
How I approach the work
How I approach the work
Approach.
Seven years in, a handful of beliefs keep proving themselves right. They shape how I work long before they shape what I make, and they hold whether the project is a thousand-page hospital platform or a single landing page.
Structure is the design.
For content-heavy platforms, the information architecture is the experience. A beautiful page on a bad sitemap is worse than a plain page on a good one
The hard part before Figma.
Most digital problems aren’t UI problems. Reconciling stakeholders, mapping content, and defining “done”: that’s where the leverage is.
The hard part before Figma.
Most digital problems aren’t UI problems. Reconciling stakeholders, mapping content, defining “done”, that’s where the leverage is.
Components are not after-work.
A design system isn’t documentation that shows up at the end. It’s the substrate. If it isn’t in the file by week two, it never quite catches up.
Restraint reads as confidence.
Especially in finance, government, and healthcare. The urge to over-design is the urge to overexplain. I’d rather remove three things than add one.
Handoff is half the project.
Design ends when the team can defend it without me in the room. I QA the live build, write the docs nobody reads, and stay close to the launch metric.
FAQ
01
Are you available?
02
Full-time, freelance, or both?
03
What kind of work do you take?
04
Remote, on-site, or both?
05
Bilingual?
06
What do I need to get started?
07
What about unpublished or NDA work?
08
How long does an engagement take?
Let's Work
Contact Now
Project in mind?
Project in mind?
Open to lead/senior UI/UX roles and a few select engagements. The fastest way to reach me is email. Tell me the problem, your timeline, and any links you have. I reply within one business day.
About.
Whether it’s through stunning designs or seamless user experiences, I’m dedicated to delivering work that inspires and resonates.
Making things simple
Lead UI/UX & Product Designer in Doha. Seven years across healthcare, finance, government, education, and corporate. Currently at Atelier (A101).
UI/UX Design
Mobile apps and web platforms built to survive contact with real users: clinicians mid-shift, fans during a live match, investors mid-decision, citizens looking for a service.
Web Design
High-performance websites for organisations that are judged the moment a page loads. Structure and restraint first, surface second.
Product Design
End-to-end product thinking: flows, states, edge cases, and the unglamorous details that decide whether a product actually works.
Web & App Development
Comfortable carrying design through to a live, deployed build: Webflow and Framer on the front end, Sanity for content, Vercel for hosting, and AI tools and vibe coding to move quickly. The thing that ships is the thing that was designed.
Recognition Awards
Figma
Website, App, & Product Design
Adobe XD
Website, App, & Product Design
Lovable
Website, App, & Product Design
Claude
LLM for Everything
Webflow
Design & No-Code Building
Framer
Design & No-Code Building
Figma Weave
Generative AI
Octopus.do
Sitemap and IA
Notion
Planning & Project Management
Sanity
Headless CMS
Vercel
Hosting & Deployment
VS Code
Vibe-Coding & Building
Replit
Vibe-Coding & Building
Antigravity
Vibe-Coding & Building
Field Work
Practice
My expertise ensures every project is executed with precision and creativity.
Atelier (A101)
Lead UI/UX Designer
2023 – Present
Leading end-to-end product design across complex digital ecosystems in government, healthcare, and corporate sectors. Owning UX strategy, information architecture, and UI execution, plus the design system that keeps it all coherent as it scales.
Freelance
UI/UX Designer
2022 – 2023
Independent engagements across web redesigns, mobile work, and prototyping. Full-stack design across research, IA, UI, handoff, and QA on content-heavy platforms
Creative Edge Solutions
UX Designer
2020 – 2022
Designed user-centred web and mobile experiences across multiple client projects. Focused on turning dense, tangled information into clear interfaces through strong IA and flow design.
Tenchologya
UI/UX Designer
2019 – 2020
Early-career work delivering web and mobile interfaces across client projects, where I learned that the brief is rarely the real problem.
How I approach the work
Approach.
Seven years in, a handful of beliefs keep proving themselves right. They shape how I work long before they shape what I make, and they hold whether the project is a thousand-page hospital platform or a single landing page.
Structure is the design.
For content-heavy platforms, the information architecture is the experience. A beautiful page on a bad sitemap is worse than a plain page on a good one
The hard part before Figma.
Most digital problems aren’t UI problems. Reconciling stakeholders, mapping content, and defining “done”: that’s where the leverage is.
Components are not after-work.
A design system isn’t documentation that shows up at the end. It’s the substrate. If it isn’t in the file by week two, it never quite catches up.
Restraint reads as confidence.
Especially in finance, government, and healthcare. The urge to over-design is the urge to overexplain. I’d rather remove three things than add one.
Handoff is half the project.
Design ends when the team can defend it without me in the room. I QA the live build, write the docs nobody reads, and stay close to the launch metric.
FAQ
Are you available?
Full-time, freelance, or both?
What kind of work do you take?
Remote, on-site, or both?
Bilingual?
What do I need to get started?
What about unpublished or NDA work?
How long does an engagement take?
Let's Work
Contact Now
Project in mind?
Open to lead/senior UI/UX roles and a few select engagements. The fastest way to reach me is email. Tell me the problem, your timeline, and any links you have. I reply within one business day.
About.
Whether it’s through stunning designs or seamless user experiences, I’m dedicated to delivering work that inspires and resonates.
Making things simple
Lead UI/UX & Product Designer in Doha. Seven years across healthcare, finance, government, education, and corporate. Currently at Atelier (A101).
UI/UX Design
Mobile apps and web platforms built to survive contact with real users: clinicians mid-shift, fans during a live match, investors mid-decision, citizens looking for a service.
Web Design
High-performance websites for organisations that are judged the moment a page loads. Structure and restraint first, surface second.
Product Design
End-to-end product thinking: flows, states, edge cases, and the unglamorous details that decide whether a product actually works.
Web & App Development
Comfortable carrying design through to a live, deployed build: Webflow and Framer on the front end, Sanity for content, Vercel for hosting, and AI tools and vibe coding to move quickly. The thing that ships is the thing that was designed.
Recognition Awards
Figma
Website, App, & Product Design
Lovable
Website, App, & Product Design
Webflow
Design & No-Code Building
Figma Weave
Generative AI
Notion
Planning & Project Management
Vercel
Hosting & Deployment
Replit
Vibe-Coding & Building
Adobe XD
Website, App, & Product Design
Claude
LLM for Everything
Framer
Design & No-Code Building
Octopus.do
Sitemap and IA
Sanity
Headless CMS
VS Code
Vibe-Coding & Building
Antigravity
Vibe-Coding & Building
Field Work
Pro Services®
My expertise ensures every project is executed with precision and creativity.
Atelier (A101)
Lead UI/UX Designer
2023 – Present
Leading end-to-end product design across complex digital ecosystems in government, healthcare, and corporate sectors. Owning UX strategy, information architecture, and UI execution, plus the design system that keeps it all coherent as it scales.
Freelance
UI/UX Designer
2022 – 2023
Independent engagements across web redesigns, mobile work, and prototyping. Full-stack design across research, IA, UI, handoff, and QA on content-heavy platforms
Creative Edge Solutions
UX Designer
2020 – 2022
Designed user-centred web and mobile experiences across multiple client projects. Focused on turning dense, tangled information into clear interfaces through strong IA and flow design.
Tenchologya
UI/UX Designer
2019 – 2020
Early-career work delivering web and mobile interfaces across client projects, where I learned that the brief is rarely the real problem.
How I approach the work
Approach.
Seven years in, a handful of beliefs keep proving themselves right. They shape how I work long before they shape what I make, and they hold whether the project is a thousand-page hospital platform or a single landing page.
Structure is the design.
For content-heavy platforms, the information architecture is the experience. A beautiful page on a bad sitemap is worse than a plain page on a good one
The hard part before Figma.
Most digital problems aren’t UI problems. Reconciling stakeholders, mapping content, and defining “done”: that’s where the leverage is.
Components are not after-work.
A design system isn’t documentation that shows up at the end. It’s the substrate. If it isn’t in the file by week two, it never quite catches up.
Restraint reads as confidence.
Especially in finance, government, and healthcare. The urge to over-design is the urge to overexplain. I’d rather remove three things than add one.
Handoff is half the project.
Design ends when the team can defend it without me in the room. I QA the live build, write the docs nobody reads, and stay close to the launch metric.
FAQ
01
Are you available?
02
Full-time, freelance, or both?
03
What kind of work do you take?
04
Remote, on-site, or both?
05
Bilingual?
06
What do I need to get started?
07
What about unpublished or NDA work?
08
How long does an engagement take?
Let's Work
Contact Now
Project in mind?
Open to lead/senior UI/UX roles and a few select engagements. The fastest way to reach me is email. Tell me the problem, your timeline, and any links you have. I reply within one business day.