Open to lead roles & select engagements
Abulidhaah.
Lead UI/UX & Product Designer
Intro
Seven years turning systems across healthcare, finance, government, education, and corporate into experiences people can actually use. The screen is the easy part. The thinking underneath is the work.
Before Figma opens
The hard part is almost always upstream. It is reconciling what the business assumes with what people actually do. By the time anything reaches an interface, the real decisions are already made. The screen is just where they become visible.
Currently at A101
Lead UI/UX Designer at Atelier (A101) in Doha. I own product design end to end: discovery and IA through to interface, build, and the design system that keeps it coherent. Most of it is high-stakes work for government, healthcare, and finance clients, the kind that has to be right the first time.
Approach
Three things,
on repeat.
01
Discover
I ask the same question five different ways until the room agrees on the answer. The output is a single page: the real problem, the real constraints, a real definition of done. Nothing else moves until that page exists.
Discover briefs
Audit notes
Stakeholder maps
02
Design
Low-fidelity until the flow is right; high-fidelity once it is. Tokens and components are part of design, not a tidy-up afterward. Two reviews a week with the people who’ll actually build it, so the spec gets smarter as we go.
User flows
Interactive prototypes
Design systems
03
Build
Handoff isn’t the finish line. I QA the live build, watch the metric we agreed on, and own it when it doesn’t move. Design is done when the team can defend it without me in the room, not when it looks good in a deck.
Handoff docs
QA notes
Shipping & deployment
Featured Works
Featured Works
Portfolio
Recent projects.
A handful of work that's representative of how I think and ship.
The rest is under NDA, gathering dust, or both.
Stats & Facts
Practice,
in numbers.
0+
0+
Years Experience
In the web design industry.
0+
0+
Projects
Delivered or proposed in the last three years.
0%
0%
Satisfied Clients
Across all business sectors.
Services
Services
One brief at a time.
Most engagements move through all of these before launch.
They tend to start wherever the problem is loudest.
Strategy & Research
Discovery grounded in evidence rather than assumption. The goal is plain: get everyone in the room agreeing on the real problem before anyone designs against the wrong one.
Discovery workshops
User research
User personas
Competitive benchmarking
UX audits
Architecture & Information Design
The structural layer where most platforms succeed or fail. I plan the whole experience as a system, mapping how it fits together before a single screen is drawn.
Sitemaps and IA
User flows
Journey mapping
Navigation systems
CMS structure
Product & Interface Design
End-to-end design for digital products and websites, from a low-fidelity skeleton to a productionready interface. The states, edge cases, and interactions that decide whether it actually works.
Design systems
Website design
Moblie and App design
Wireframing
Interactive Prototypes
Responsive designs
Build & Delivery
Designs that ship, not just designs that present well. I take work through to a live build in Webflow or Framer, with content in Sanity and deployment on Vercel.
Front-end design
Webflow
Framer
Vibe coding
Vercel
Post-launch iteration
Quality & Accessibility
Polish isn’t a post-launch task. Accessibility, performance, and QA are treated as design decisions and built into the work from the first screen, long before launch.
Accessibility design
Usability testing
Design QA
Mada certified websites
Performance review
Testimonials
Testimonials
Kind Words
Said about the work.
From the PMs, engineers, and researchers who've actually been in the room.
Ahmed is a talented UX/UI designer who brings both creative insight and strategic thinking to every project. He consistently delivers intuitive, polished designs and is an active, thoughtful contributor in team discussions. His ideas are not only relevant but often help shape the direction of a product. On top of that, his presentation skills are exceptional—clear, engaging, and always focused on user value. A true asset to any design-driven team.
Charles Vincent
Managing Director
Atelier (A101)
As a person, Ahmed is grounded, open, and incredibly receptive. He brings a calm, positive energy to every team interaction, making collaboration smooth and enjoyable. He doesn’t just aspire to grow professionally, but also seeks to evolve personally and artistically—something that shows in both his work ethic and his outlook.
Achraf Bouguerra
Project Manger
Atelier (A101)
What makes Ahmed exceptional is his attention to detail and his deep understanding of user behavior. He doesn’t just design interfaces, he crafts seamless, intuitive experiences that truly put the user first. Whether it’s wireframing, prototyping, or conducting research, he approaches every project with precision and care, ensuring that every interaction feels effortless. His ability to balance creativity with usability is rare, and it’s what makes his work stand out.
Lara Nakhle
Creative Director & Consultant
Atelier (A101)
Shoutout to Ahmed, an exceptional UI/UX Designer at A101. His ability to turn complex ideas into intuitive, user-friendly designs is impressive. Creative, detail-oriented, and always focused on the user, truly a valuable asset to any team. Grateful to collaborate with such talent!
Welborne Laguinday
Senior Digital Designer
Atelier (A101)
Ahmed is a talented UX/UI designer who brings both creative insight and strategic thinking to every project. He consistently delivers intuitive, polished designs and is an active, thoughtful contributor in team discussions. His ideas are not only relevant but often help shape the direction of a product. On top of that, his presentation skills are exceptional—clear, engaging, and always focused on user value. A true asset to any design-driven team.
Charles Vincent
Managing Director
Atelier (A101)
FAQs
01
Are you available?
02
Full-time, freelance, or both?
03
What kind of work do you take?
04
Remote, on-site, or both?
05
Bilingual?
06
What do I need to get started?
07
What about unpublished or NDA work?
08
How long does an engagement take?
Let's Work
Contact Now
Project in mind?
Open to lead/senior UI/UX roles and a few select engagements. The fastest way to reach me is email. Tell me the problem, your timeline, and any links you have. I reply within one business day.
Open to lead roles & select engagements
Abulidhaah.
Lead UI/UX & Product Designer
Intro
Seven years turning systems across healthcare, finance, government, education, and corporate into experiences people can actually use. The screen is the easy part. The thinking underneath is the work.
Before Figma opens
The hard part is almost always upstream. It is reconciling what the business assumes with what people actually do. By the time anything reaches an interface, the real decisions are already made. The screen is just where they become visible.
Currently at A101
Lead UI/UX Designer at Atelier (A101) in Doha. I own product design end to end: discovery and IA through to interface, build, and the design system that keeps it coherent. Most of it is high-stakes work for government, healthcare, and finance clients, the kind that has to be right the first time.
Approach
Three things,
on repeat.
01
Discover
I ask the same question five different ways until the room agrees on the answer. The output is a single page: the real problem, the real constraints, a real definition of done. Nothing else moves until that page exists.
02
Design
Low-fidelity until the flow is right; high-fidelity once it is. Tokens and components are part of design, not a tidy-up afterward. Two reviews a week with the people who’ll actually build it, so the spec gets smarter as we go.
User flows
Interactive prototypes
Design systems
03
Build
Handoff isn’t the finish line. I QA the live build, watch the metric we agreed on, and own it when it doesn’t move. Design is done when the team can defend it without me in the room, not when it looks good in a deck.
Handoff docs
QA notes
Shipping & deployment
Featured Works
Portfolio
Recent projects.
A handful of work that's representative of how I think and ship. The rest is under NDA, gathering dust, or both.
Stats & Facts
Practice,
in numbers.
0+
0+
Years Experience
In the web design industry.
0+
0+
Projects
Delivered or proposed in the last three years.
0%
0%
Satisfied Clients
Across all business sectors.
Services
One brief at a time.
Most engagements move through all of these before launch.
They tend to start wherever the problem is loudest.
Strategy & Research
Discovery grounded in evidence rather than assumption. The goal is plain: get everyone in the room agreeing on the real problem before anyone designs against the wrong one.
Discovery workshops
User research
User personas
Competitive benchmarking
UX audits
Architecture & Information Design
The structural layer where most platforms succeed or fail. I plan the whole experience as a system, mapping how it fits together before a single screen is drawn.
Sitemaps and IA
User flows
Journey mapping
Navigation systems
CMS structure
Product & Interface Design
End-to-end design for digital products and websites, from a low-fidelity skeleton to a productionready interface. The states, edge cases, and interactions that decide whether it actually works.
Design systems
Website design
Moblie and App design
Wireframing
Interactive Prototypes
Responsive designs
Build & Delivery
Designs that ship, not just designs that present well. I take work through to a live build in Webflow or Framer, with content in Sanity and deployment on Vercel.
Front-end design
Webflow
Framer
Vibe coding
Vercel
Post-launch iteration
Quality & Accessibility
Polish isn’t a post-launch task. Accessibility, performance, and QA are treated as design decisions and built into the work from the first screen, long before launch.
Accessibility design
Usability testing
Design QA
Mada certified websites
Performance review
Testimonials
Kind Words
Said about the work.
From the PMs, engineers, and researchers who've actually been in the room.
Ahmed is a talented UX/UI designer who brings both creative insight and strategic thinking to every project. He consistently delivers intuitive, polished designs and is an active, thoughtful contributor in team discussions. His ideas are not only relevant but often help shape the direction of a product. On top of that, his presentation skills are exceptional—clear, engaging, and always focused on user value. A true asset to any design-driven team.
Charles Vincent
Managing Director
Atelier (A101)
As a person, Ahmed is grounded, open, and incredibly receptive. He brings a calm, positive energy to every team interaction, making collaboration smooth and enjoyable. He doesn’t just aspire to grow professionally, but also seeks to evolve personally and artistically—something that shows in both his work ethic and his outlook.
Achraf Bouguerra
Project Manger
Atelier (A101)
What makes Ahmed exceptional is his attention to detail and his deep understanding of user behavior. He doesn’t just design interfaces, he crafts seamless, intuitive experiences that truly put the user first. Whether it’s wireframing, prototyping, or conducting research, he approaches every project with precision and care, ensuring that every interaction feels effortless. His ability to balance creativity with usability is rare, and it’s what makes his work stand out.
Lara Nakhle
Creative Director & Consultant
Atelier (A101)
Shoutout to Ahmed, an exceptional UI/UX Designer at A101. His ability to turn complex ideas into intuitive, user-friendly designs is impressive. Creative, detail-oriented, and always focused on the user, truly a valuable asset to any team. Grateful to collaborate with such talent!
Welborne Laguinday
Senior Digital Designer
Atelier (A101)
Ahmed is a talented UX/UI designer who brings both creative insight and strategic thinking to every project. He consistently delivers intuitive, polished designs and is an active, thoughtful contributor in team discussions. His ideas are not only relevant but often help shape the direction of a product. On top of that, his presentation skills are exceptional—clear, engaging, and always focused on user value. A true asset to any design-driven team.
Charles Vincent
Managing Director
Atelier (A101)
FAQs
Are you available?
Full-time, freelance, or both?
What kind of work do you take?
Remote, on-site, or both?
Bilingual?
What do I need to get started?
What about unpublished or NDA work?
How long does an engagement take?
Let's Work
Contact Now
Project in mind?
Open to lead/senior UI/UX roles and a few select engagements. The fastest way to reach me is email. Tell me the problem, your timeline, and any links you have. I reply within one business day.
Open to lead roles & select engagements
Abulidhaah.
Lead UI/UX & Product Designer
Intro
Seven years turning systems across healthcare, finance, government, education, and corporate into experiences people can actually use. The screen is the easy part. The thinking underneath is the work.
Before Figma opens
The hard part is almost always upstream. It is reconciling what the business assumes with what people actually do. By the time anything reaches an interface, the real decisions are already made. The screen is just where they become visible.
Currently at A101
Lead UI/UX Designer at Atelier (A101) in Doha. I own product design end to end: discovery and IA through to interface, build, and the design system that keeps it coherent. Most of it is high-stakes work for government, healthcare, and finance clients, the kind that has to be right the first time.
Approach
Three things,
on repeat.
01
Discover
I ask the same question five different ways until the room agrees on the answer. The output is a single page: the real problem, the real constraints, a real definition of done. Nothing else moves until that page exists.
Discover briefs
Audit notes
Stakeholder maps
02
Design
Low-fidelity until the flow is right; high-fidelity once it is. Tokens and components are part of design, not a tidy-up afterward. Two reviews a week with the people who’ll actually build it, so the spec gets smarter as we go.
User flows
Interactive prototypes
Design systems
03
Build
Handoff isn’t the finish line. I QA the live build, watch the metric we agreed on, and own it when it doesn’t move. Design is done when the team can defend it without me in the room, not when it looks good in a deck.
Handoff docs
QA notes
Shipping & deployment
Featured Works
Portfolio
Recent projects.
A handful of work that's representative of how I think and ship.
The rest is under NDA, gathering dust, or both.
Stats & Facts
Practice,
in numbers.
0+
0+
Years Experience
In the web design industry.
0+
0+
Projects
Delivered or proposed in the last three years.
0%
0%
Satisfied Clients
Across all business sectors.
Services
One brief at a time.
Most engagements move through all of these before launch.
They tend to start wherever the problem is loudest.
Strategy & Research
Discovery grounded in evidence rather than assumption. The goal is plain: get everyone in the room agreeing on the real problem before anyone designs against the wrong one.
Discovery workshops
User research
User personas
Competitive benchmarking
UX audits
Architecture & Information Design
The structural layer where most platforms succeed or fail. I plan the whole experience as a system, mapping how it fits together before a single screen is drawn.
Sitemaps and IA
User flows
Journey mapping
Navigation systems
CMS structure
Product & Interface Design
End-to-end design for digital products and websites, from a low-fidelity skeleton to a productionready interface. The states, edge cases, and interactions that decide whether it actually works.
Design systems
Website design
Moblie and App design
Wireframing
Interactive Prototypes
Responsive designs
Build & Delivery
Designs that ship, not just designs that present well. I take work through to a live build in Webflow or Framer, with content in Sanity and deployment on Vercel.
Front-end design
Webflow
Framer
Vibe coding
Vercel
Post-launch iteration
Quality & Accessibility
Polish isn’t a post-launch task. Accessibility, performance, and QA are treated as design decisions and built into the work from the first screen, long before launch.
Accessibility design
Usability testing
Design QA
Mada certified websites
Performance review
Testimonials
Kind Words
Said about the work.
From the PMs, engineers, and researchers who've actually been in the room.
Ahmed is a talented UX/UI designer who brings both creative insight and strategic thinking to every project. He consistently delivers intuitive, polished designs and is an active, thoughtful contributor in team discussions. His ideas are not only relevant but often help shape the direction of a product. On top of that, his presentation skills are exceptional—clear, engaging, and always focused on user value. A true asset to any design-driven team.
Charles Vincent
Managing Director
Atelier (A101)
As a person, Ahmed is grounded, open, and incredibly receptive. He brings a calm, positive energy to every team interaction, making collaboration smooth and enjoyable. He doesn’t just aspire to grow professionally, but also seeks to evolve personally and artistically—something that shows in both his work ethic and his outlook.
Achraf Bouguerra
Project Manger
Atelier (A101)
What makes Ahmed exceptional is his attention to detail and his deep understanding of user behavior. He doesn’t just design interfaces, he crafts seamless, intuitive experiences that truly put the user first. Whether it’s wireframing, prototyping, or conducting research, he approaches every project with precision and care, ensuring that every interaction feels effortless. His ability to balance creativity with usability is rare, and it’s what makes his work stand out.
Lara Nakhle
Creative Director & Consultant
Atelier (A101)
Shoutout to Ahmed, an exceptional UI/UX Designer at A101. His ability to turn complex ideas into intuitive, user-friendly designs is impressive. Creative, detail-oriented, and always focused on the user, truly a valuable asset to any team. Grateful to collaborate with such talent!
Welborne Laguinday
Senior Digital Designer
Atelier (A101)
Ahmed is a talented UX/UI designer who brings both creative insight and strategic thinking to every project. He consistently delivers intuitive, polished designs and is an active, thoughtful contributor in team discussions. His ideas are not only relevant but often help shape the direction of a product. On top of that, his presentation skills are exceptional—clear, engaging, and always focused on user value. A true asset to any design-driven team.
Charles Vincent
Managing Director
Atelier (A101)
FAQs
01
Are you available?
02
Full-time, freelance, or both?
03
What kind of work do you take?
04
Remote, on-site, or both?
05
Bilingual?
06
What do I need to get started?
07
What about unpublished or NDA work?
08
How long does an engagement take?
Let's Work
Contact Now
Project in mind?
Open to lead/senior UI/UX roles and a few select engagements. The fastest way to reach me is email. Tell me the problem, your timeline, and any links you have. I reply within one business day.