2025
Atelier (A101)
Led the enhancement of my own agency's site, owning the structure, hierarchy, and narrative. The brief was to sharpen it without flattening the studio's character.
Creative Technology Agency
Web Design
UI/UX Design
Know More
A101 is the creative-technology agency I work at, and this was its own website. It cannot simply describe how the studio thinks; it has to be the proof of it. An agency site is held to a higher bar than a client's, because it is the work.
If it is unclear or generic, that says more than any case study could. The site is the pitch.
The craft on the existing site was already strong, so this was not a rescue. My job was to elevate the clarity and the narrative, not to start over. It was a sharpening pass rather than a rebuild.
Better pacing, a clearer story, and offerings that surface earlier were the goals. The personality stayed; the friction went.
The Hard Part
The visuals were strong, but the story was not focused. Visitors admired the work without quite grasping what the studio actually does. The credibility was there, and it was being left on the table.
Services and thinking existed but took effort to find, and the navigation followed internal structure rather than what a visitor wants. Strong first impressions were softening before they converted.
What I Did
I treated the site as a guided narrative rather than a gallery to wander. The offerings were pulled forward, and the content was resequenced to move from positioning to proof. The visual rhythm was tuned for scanning.
Navigation was simplified so the site leads a visitor somewhere instead of leaving them to explore. The story now has a direction.
What Changed
Prospective clients now understand the value before they reach out. The conversations that start are better qualified as a result. The site does some of the sales work itself.
It finally matches the standard of the projects the studio ships. The shopfront now reflects the work behind it.
Reflection
The safe move was to flatten the studio's personality into a clean, conversion-optimised template. I refused to do that. Keeping it expressive and clear at the same time was the entire point.
More Works
FAQ
01
Are you available?
02
Full-time, freelance, or both?
03
What kind of work do you take?
04
Remote, on-site, or both?
05
Bilingual?
06
What do I need to get started?
07
What about unpublished or NDA work?
08
How long does an engagement take?
2025
Atelier (A101)
Led the enhancement of my own agency's site, owning the structure, hierarchy, and narrative. The brief was to sharpen it without flattening the studio's character.
Creative Technology Agency
Web Design
UI/UX Design
Know More
A101 is the creative-technology agency I work at, and this was its own website. It cannot simply describe how the studio thinks; it has to be the proof of it. An agency site is held to a higher bar than a client's, because it is the work.
If it is unclear or generic, that says more than any case study could. The site is the pitch.
The craft on the existing site was already strong, so this was not a rescue. My job was to elevate the clarity and the narrative, not to start over. It was a sharpening pass rather than a rebuild.
Better pacing, a clearer story, and offerings that surface earlier were the goals. The personality stayed; the friction went.
The Hard Part
The visuals were strong, but the story was not focused. Visitors admired the work without quite grasping what the studio actually does. The credibility was there, and it was being left on the table.
Services and thinking existed but took effort to find, and the navigation followed internal structure rather than what a visitor wants. Strong first impressions were softening before they converted.
What I Did
I treated the site as a guided narrative rather than a gallery to wander. The offerings were pulled forward, and the content was resequenced to move from positioning to proof. The visual rhythm was tuned for scanning.
Navigation was simplified so the site leads a visitor somewhere instead of leaving them to explore. The story now has a direction.
What Changed
Prospective clients now understand the value before they reach out. The conversations that start are better qualified as a result. The site does some of the sales work itself.
It finally matches the standard of the projects the studio ships. The shopfront now reflects the work behind it.
Reflection
The safe move was to flatten the studio's personality into a clean, conversion-optimised template. I refused to do that. Keeping it expressive and clear at the same time was the entire point.
More Works
FAQ
01
Are you available?
02
Full-time, freelance, or both?
03
What kind of work do you take?
04
Remote, on-site, or both?
05
Bilingual?
06
What do I need to get started?
07
What about unpublished or NDA work?
08
How long does an engagement take?
2025
Atelier (A101)
Led the enhancement of my own agency's site, owning the structure, hierarchy, and narrative. The brief was to sharpen it without flattening the studio's character.
Creative Technology Agency
Web Design
UI/UX Design
Know More
A101 is the creative-technology agency I work at, and this was its own website. It cannot simply describe how the studio thinks; it has to be the proof of it. An agency site is held to a higher bar than a client's, because it is the work.
If it is unclear or generic, that says more than any case study could. The site is the pitch.
The craft on the existing site was already strong, so this was not a rescue. My job was to elevate the clarity and the narrative, not to start over. It was a sharpening pass rather than a rebuild.
Better pacing, a clearer story, and offerings that surface earlier were the goals. The personality stayed; the friction went.
The Hard Part
The visuals were strong, but the story was not focused. Visitors admired the work without quite grasping what the studio actually does. The credibility was there, and it was being left on the table.
Services and thinking existed but took effort to find, and the navigation followed internal structure rather than what a visitor wants. Strong first impressions were softening before they converted.
What I Did
I treated the site as a guided narrative rather than a gallery to wander. The offerings were pulled forward, and the content was resequenced to move from positioning to proof. The visual rhythm was tuned for scanning.
Navigation was simplified so the site leads a visitor somewhere instead of leaving them to explore. The story now has a direction.
What Changed
Prospective clients now understand the value before they reach out. The conversations that start are better qualified as a result. The site does some of the sales work itself.
It finally matches the standard of the projects the studio ships. The shopfront now reflects the work behind it.
Reflection
The safe move was to flatten the studio's personality into a clean, conversion-optimised template. I refused to do that. Keeping it expressive and clear at the same time was the entire point.
More Works
FAQ
Are you available?
Full-time, freelance, or both?
What kind of work do you take?
Remote, on-site, or both?
Bilingual?
What do I need to get started?
What about unpublished or NDA work?
How long does an engagement take?