2024
Sidra Medicine
Sidra Medicine is a leading academic healthcare and research institution serving patients, families, clinicians, and researchers at national and international scale. This project focused on restructuring and redesigning a large and complex website to improve usability, clarity, and long term maintainability across thousands of pages.
UI/UX Design
Web Design
Know More
Healthcare platforms carry responsibility. When information is critical, confusion becomes a risk rather than an inconvenience. Sidra Medicine’s website had grown into a vast digital ecosystem, serving multiple audiences with very different needs. The challenge was not visual refinement, but making complexity usable under real world conditions.
A large scale healthcare website transformation focused on clarity, structure, and reliability across a complex digital ecosystem.
The project addressed deep structural challenges within a mission critical healthcare platform. Information architecture, navigation, and page structure were rethought to better support patient journeys, clinical discovery, and institutional communication. The outcome was a clearer and more dependable experience across all audiences.
Problem
Sidra Medicine serves users who often arrive under stress, urgency, or emotional pressure. Over time, the website expanded organically, accumulating content without a unified structure. Navigation depth increased and relationships between content types became unclear, making it harder for users to find critical information quickly.
Users struggled to distinguish between patient services, clinical departments, research content, and institutional information. Navigation required too many steps. Content duplication existed across sections. Page layouts lacked consistency, affecting orientation and trust. Internally, maintaining and scaling the platform became increasingly difficult.
Solution
The solution began with stepping away from interface design and focusing entirely on structure. The entire content ecosystem was audited and reassembled around user intent rather than organizational silos. Clarity became the primary design principle guiding every decision.
Information architecture was redefined to simplify navigation and clarify content relationships. Key user journeys were prioritized. Navigation depth was reduced. Page templates were standardized to improve predictability. The platform now supports clarity, scalability, and easier long term governance.
Concept
The guiding concept was clarity under pressure. When users are vulnerable or time constrained, the experience must remove friction rather than introduce it.
The interface emphasizes predictability, consistency, and hierarchy. Information is surfaced when needed. Complexity is managed through structure. The design supports real world healthcare needs by staying calm, clear, and dependable.
More Works
More Works
2024
Sidra Medicine
Sidra Medicine is a leading academic healthcare and research institution serving patients, families, clinicians, and researchers at national and international scale. This project focused on restructuring and redesigning a large and complex website to improve usability, clarity, and long term maintainability across thousands of pages.
UI/UX Design
Web Design
Know More
Healthcare platforms carry responsibility. When information is critical, confusion becomes a risk rather than an inconvenience. Sidra Medicine’s website had grown into a vast digital ecosystem, serving multiple audiences with very different needs. The challenge was not visual refinement, but making complexity usable under real world conditions.
A large scale healthcare website transformation focused on clarity, structure, and reliability across a complex digital ecosystem.
The project addressed deep structural challenges within a mission critical healthcare platform. Information architecture, navigation, and page structure were rethought to better support patient journeys, clinical discovery, and institutional communication. The outcome was a clearer and more dependable experience across all audiences.
Problem
Sidra Medicine serves users who often arrive under stress, urgency, or emotional pressure. Over time, the website expanded organically, accumulating content without a unified structure. Navigation depth increased and relationships between content types became unclear, making it harder for users to find critical information quickly.
Users struggled to distinguish between patient services, clinical departments, research content, and institutional information. Navigation required too many steps. Content duplication existed across sections. Page layouts lacked consistency, affecting orientation and trust. Internally, maintaining and scaling the platform became increasingly difficult.
Solution
The solution began with stepping away from interface design and focusing entirely on structure. The entire content ecosystem was audited and reassembled around user intent rather than organizational silos. Clarity became the primary design principle guiding every decision.
Information architecture was redefined to simplify navigation and clarify content relationships. Key user journeys were prioritized. Navigation depth was reduced. Page templates were standardized to improve predictability. The platform now supports clarity, scalability, and easier long term governance.
Concept
The guiding concept was clarity under pressure. When users are vulnerable or time constrained, the experience must remove friction rather than introduce it.
The interface emphasizes predictability, consistency, and hierarchy. Information is surfaced when needed. Complexity is managed through structure. The design supports real world healthcare needs by staying calm, clear, and dependable.
More Works
2024
Sidra Medicine
Sidra Medicine is a leading academic healthcare and research institution serving patients, families, clinicians, and researchers at national and international scale. This project focused on restructuring and redesigning a large and complex website to improve usability, clarity, and long term maintainability across thousands of pages.
UI/UX Design
Web Design
Know More
Healthcare platforms carry responsibility. When information is critical, confusion becomes a risk rather than an inconvenience. Sidra Medicine’s website had grown into a vast digital ecosystem, serving multiple audiences with very different needs. The challenge was not visual refinement, but making complexity usable under real world conditions.
A large scale healthcare website transformation focused on clarity, structure, and reliability across a complex digital ecosystem.
The project addressed deep structural challenges within a mission critical healthcare platform. Information architecture, navigation, and page structure were rethought to better support patient journeys, clinical discovery, and institutional communication. The outcome was a clearer and more dependable experience across all audiences.
Problem
Sidra Medicine serves users who often arrive under stress, urgency, or emotional pressure. Over time, the website expanded organically, accumulating content without a unified structure. Navigation depth increased and relationships between content types became unclear, making it harder for users to find critical information quickly.
Users struggled to distinguish between patient services, clinical departments, research content, and institutional information. Navigation required too many steps. Content duplication existed across sections. Page layouts lacked consistency, affecting orientation and trust. Internally, maintaining and scaling the platform became increasingly difficult.
Solution
The solution began with stepping away from interface design and focusing entirely on structure. The entire content ecosystem was audited and reassembled around user intent rather than organizational silos. Clarity became the primary design principle guiding every decision.
Information architecture was redefined to simplify navigation and clarify content relationships. Key user journeys were prioritized. Navigation depth was reduced. Page templates were standardized to improve predictability. The platform now supports clarity, scalability, and easier long term governance.
Concept
The guiding concept was clarity under pressure. When users are vulnerable or time constrained, the experience must remove friction rather than introduce it.
The interface emphasizes predictability, consistency, and hierarchy. Information is surfaced when needed. Complexity is managed through structure. The design supports real world healthcare needs by staying calm, clear, and dependable.
More Works