2024
Qatar Sports Club
Qatar SC is one of the country’s most established sports clubs with a dedicated and emotionally invested fan base. This project focused on designing a mobile application that strengthens the connection between the club and its supporters by delivering timely content, match information, and updates through an intuitive and engaging mobile experience.
Conceptual
Proposal
Know More
Sports products are not neutral utilities. They operate in moments of anticipation, excitement, and disappointment. The Qatar SC mobile app needed to respect the emotional rhythm of fans while delivering information instantly. Speed, clarity, and reliability were essential to maintaining trust during peak moments.
A mobile app designed to deliver fast, engaging, and emotionally responsive fan experiences.
The app was designed as a central hub for fans to follow matches, news, and club activity in real time. The experience prioritizes speed and ease of use while supporting frequent and repeat interaction. Every design decision was shaped around how fans actually engage before, during, and after matches.
Problem
Fan engagement peaks in short, intense moments. During these moments, any friction is immediately noticeable. Users expect instant access to scores, fixtures, and updates without having to search or interpret complex navigation structures. The challenge was delivering clarity without slowing momentum.
Information needed to update frequently without disrupting usability. Navigation had to support muscle memory and repeat use. Content density risked overwhelming small screens. Fans needed to differentiate live, upcoming, and completed matches instantly. Performance and responsiveness were critical during high traffic periods.
Solution
The solution focused on designing for moments rather than sessions. The app was structured around the most common fan actions and priorities. Hierarchy was driven by relevance in real time rather than static content structure.
Navigation was designed to be simple and predictable. Live content was prioritized visually. Layouts were optimized for scanning and one handed use. Visual hierarchy clearly distinguished match states. Consistent interaction patterns supported repeat use, resulting in a fast and dependable fan experience.
Concept
The guiding concept was designed for the moment. When the game is live, nothing else should compete for attention.
The interface emphasizes speed and clarity. Information is always within reach. Hierarchy adapts to relevance. Consistency supports instinctive use. The experience stays focused on keeping fans connected when it matters most.
More Works
More Works
2024
Qatar Sports Club
Qatar SC is one of the country’s most established sports clubs with a dedicated and emotionally invested fan base. This project focused on designing a mobile application that strengthens the connection between the club and its supporters by delivering timely content, match information, and updates through an intuitive and engaging mobile experience.
Conceptual
Proposal
Know More
Sports products are not neutral utilities. They operate in moments of anticipation, excitement, and disappointment. The Qatar SC mobile app needed to respect the emotional rhythm of fans while delivering information instantly. Speed, clarity, and reliability were essential to maintaining trust during peak moments.
A mobile app designed to deliver fast, engaging, and emotionally responsive fan experiences.
The app was designed as a central hub for fans to follow matches, news, and club activity in real time. The experience prioritizes speed and ease of use while supporting frequent and repeat interaction. Every design decision was shaped around how fans actually engage before, during, and after matches.
Problem
Fan engagement peaks in short, intense moments. During these moments, any friction is immediately noticeable. Users expect instant access to scores, fixtures, and updates without having to search or interpret complex navigation structures. The challenge was delivering clarity without slowing momentum.
Information needed to update frequently without disrupting usability. Navigation had to support muscle memory and repeat use. Content density risked overwhelming small screens. Fans needed to differentiate live, upcoming, and completed matches instantly. Performance and responsiveness were critical during high traffic periods.
Solution
The solution focused on designing for moments rather than sessions. The app was structured around the most common fan actions and priorities. Hierarchy was driven by relevance in real time rather than static content structure.
Navigation was designed to be simple and predictable. Live content was prioritized visually. Layouts were optimized for scanning and one handed use. Visual hierarchy clearly distinguished match states. Consistent interaction patterns supported repeat use, resulting in a fast and dependable fan experience.
Concept
The guiding concept was designed for the moment. When the game is live, nothing else should compete for attention.
The interface emphasizes speed and clarity. Information is always within reach. Hierarchy adapts to relevance. Consistency supports instinctive use. The experience stays focused on keeping fans connected when it matters most.
More Works
2024
Qatar Sports Club
Qatar SC is one of the country’s most established sports clubs with a dedicated and emotionally invested fan base. This project focused on designing a mobile application that strengthens the connection between the club and its supporters by delivering timely content, match information, and updates through an intuitive and engaging mobile experience.
Conceptual
Proposal
Know More
Sports products are not neutral utilities. They operate in moments of anticipation, excitement, and disappointment. The Qatar SC mobile app needed to respect the emotional rhythm of fans while delivering information instantly. Speed, clarity, and reliability were essential to maintaining trust during peak moments.
A mobile app designed to deliver fast, engaging, and emotionally responsive fan experiences.
The app was designed as a central hub for fans to follow matches, news, and club activity in real time. The experience prioritizes speed and ease of use while supporting frequent and repeat interaction. Every design decision was shaped around how fans actually engage before, during, and after matches.
Problem
Fan engagement peaks in short, intense moments. During these moments, any friction is immediately noticeable. Users expect instant access to scores, fixtures, and updates without having to search or interpret complex navigation structures. The challenge was delivering clarity without slowing momentum.
Information needed to update frequently without disrupting usability. Navigation had to support muscle memory and repeat use. Content density risked overwhelming small screens. Fans needed to differentiate live, upcoming, and completed matches instantly. Performance and responsiveness were critical during high traffic periods.
Solution
The solution focused on designing for moments rather than sessions. The app was structured around the most common fan actions and priorities. Hierarchy was driven by relevance in real time rather than static content structure.
Navigation was designed to be simple and predictable. Live content was prioritized visually. Layouts were optimized for scanning and one handed use. Visual hierarchy clearly distinguished match states. Consistent interaction patterns supported repeat use, resulting in a fast and dependable fan experience.
Concept
The guiding concept was designed for the moment. When the game is live, nothing else should compete for attention.
The interface emphasizes speed and clarity. Information is always within reach. Hierarchy adapts to relevance. Consistency supports instinctive use. The experience stays focused on keeping fans connected when it matters most.
More Works