2024
Qatar Sports Club
Reimagined the club's app as one home for matches, news, and club life, designed around how fans behave on a match day.
Sports App
Conceptual
Proposal
Know More
Qatar SC has one of the league's most invested fan bases. This concept reimagined the club's app as a single home for matches, news, and club life. It was designed around how fans actually behave before, during, and after a game.
I designed around the few things fans check most often and made those quick. Speed and repeat use shaped every decision. When the score changes, the rest of the app gets out of the way.
The concept is built for the moment, not the browsing session. What matters right now rises to the top on its own.
The Hard Part
Fan engagement spikes in short, intense bursts, and friction in those bursts is felt instantly. People expect scores, fixtures, and updates without searching or decoding a menu. Content updates constantly, and it must do so without disrupting whoever is mid-tap.
A small screen punishes density, and fans need to tell live from upcoming from finished at a glance. The app also has to hold up under match-day traffic.
What I Did
I kept navigation simple and predictable, and gave live content visual priority. Match states are made unmistakable, and layouts are tuned for scanning and one-handed use. Interaction patterns stay consistent so the app feels instinctive by the second visit.
What rises to the top is driven by what is relevant right now, not a fixed content tree. The structure follows the match, not the org chart.
What Changed
Fans stay connected exactly when it counts and can catch up later at their own pace. What rises to the top depends on what is happening right now, not a fixed menu. The app keeps the rhythm of a match without performing it.
Speed and legibility carry the experience under match-day load. The product gets out of the way the moment the score changes.
The Call
The temptation in fan apps is to cram in everything: forums, shop, stats, video. I judged that match-day speed beats feature breadth every time. When the game is live, nothing else gets to compete for attention.
Editing the app down to the moments that matter was the call. Breadth would have slowed the one thing fans actually need.
More Works
FAQ
01
Are you available?
02
Full-time, freelance, or both?
03
What kind of work do you take?
04
Remote, on-site, or both?
05
Bilingual?
06
What do I need to get started?
07
What about unpublished or NDA work?
08
How long does an engagement take?
2024
Qatar Sports Club
Reimagined the club's app as one home for matches, news, and club life, designed around how fans behave on a match day.
Sports App
Conceptual
Proposal
Know More
Qatar SC has one of the league's most invested fan bases. This concept reimagined the club's app as a single home for matches, news, and club life. It was designed around how fans actually behave before, during, and after a game.
I designed around the few things fans check most often and made those quick. Speed and repeat use shaped every decision. When the score changes, the rest of the app gets out of the way.
The concept is built for the moment, not the browsing session. What matters right now rises to the top on its own.
The Hard Part
Fan engagement spikes in short, intense bursts, and friction in those bursts is felt instantly. People expect scores, fixtures, and updates without searching or decoding a menu. Content updates constantly, and it must do so without disrupting whoever is mid-tap.
A small screen punishes density, and fans need to tell live from upcoming from finished at a glance. The app also has to hold up under match-day traffic.
What I Did
I kept navigation simple and predictable, and gave live content visual priority. Match states are made unmistakable, and layouts are tuned for scanning and one-handed use. Interaction patterns stay consistent so the app feels instinctive by the second visit.
What rises to the top is driven by what is relevant right now, not a fixed content tree. The structure follows the match, not the org chart.
What Changed
Fans stay connected exactly when it counts and can catch up later at their own pace. What rises to the top depends on what is happening right now, not a fixed menu. The app keeps the rhythm of a match without performing it.
Speed and legibility carry the experience under match-day load. The product gets out of the way the moment the score changes.
The Call
The temptation in fan apps is to cram in everything: forums, shop, stats, video. I judged that match-day speed beats feature breadth every time. When the game is live, nothing else gets to compete for attention.
Editing the app down to the moments that matter was the call. Breadth would have slowed the one thing fans actually need.
More Works
FAQ
01
Are you available?
02
Full-time, freelance, or both?
03
What kind of work do you take?
04
Remote, on-site, or both?
05
Bilingual?
06
What do I need to get started?
07
What about unpublished or NDA work?
08
How long does an engagement take?
2024
Qatar Sports Club
Reimagined the club's app as one home for matches, news, and club life, designed around how fans behave on a match day.
Sports App
Conceptual
Proposal
Know More
Qatar SC has one of the league's most invested fan bases. This concept reimagined the club's app as a single home for matches, news, and club life. It was designed around how fans actually behave before, during, and after a game.
I designed around the few things fans check most often and made those quick. Speed and repeat use shaped every decision. When the score changes, the rest of the app gets out of the way.
The concept is built for the moment, not the browsing session. What matters right now rises to the top on its own.
The Hard Part
Fan engagement spikes in short, intense bursts, and friction in those bursts is felt instantly. People expect scores, fixtures, and updates without searching or decoding a menu. Content updates constantly, and it must do so without disrupting whoever is mid-tap.
A small screen punishes density, and fans need to tell live from upcoming from finished at a glance. The app also has to hold up under match-day traffic.
What I Did
I kept navigation simple and predictable, and gave live content visual priority. Match states are made unmistakable, and layouts are tuned for scanning and one-handed use. Interaction patterns stay consistent so the app feels instinctive by the second visit.
What rises to the top is driven by what is relevant right now, not a fixed content tree. The structure follows the match, not the org chart.
What Changed
Fans stay connected exactly when it counts and can catch up later at their own pace. What rises to the top depends on what is happening right now, not a fixed menu. The app keeps the rhythm of a match without performing it.
Speed and legibility carry the experience under match-day load. The product gets out of the way the moment the score changes.
The Call
The temptation in fan apps is to cram in everything: forums, shop, stats, video. I judged that match-day speed beats feature breadth every time. When the game is live, nothing else gets to compete for attention.
Editing the app down to the moments that matter was the call. Breadth would have slowed the one thing fans actually need.
More Works
FAQ
Are you available?
Full-time, freelance, or both?
What kind of work do you take?
Remote, on-site, or both?
Bilingual?
What do I need to get started?
What about unpublished or NDA work?
How long does an engagement take?