2025
QIC-AM
QIC Asset Management is a global institutional asset manager operating across multiple investment strategies and international markets. This project focused on redesigning the website to better reflect the organization’s scale, governance standards, and long term investment discipline while supporting the needs of sophisticated institutional audiences.
UI/UX Design
Web Design
Know More
Institutional audiences assess rather than browse. They look for structure, transparency, and rigor. QIC Asset Management required a digital experience that could communicate global scale without sacrificing clarity or accessibility.
An institutional website redesign designed to communicate scale, discipline, and investment maturity through clarity and structure.
The project aimed to refine how QIC Asset Management presents its capabilities, philosophy, and global presence. The experience was designed to support evaluation rather than exploration, ensuring that users could understand offerings, governance, and positioning efficiently and with confidence across all touchpoints.
Problem
Institutional investors approach digital platforms with a specific mindset. They assess credibility, governance, and alignment before engaging further. The existing experience contained strong content, but its structure required unnecessary effort to navigate, which diluted clarity and slowed understanding during critical evaluation moments.
Key investment strategies were not consistently prioritized within the overall hierarchy. Navigation reflected internal categorization rather than investor decision flows. Content depth created density instead of direction. Important differentiators competed visually with secondary information, making it harder for users to quickly assess relevance and strength.
Solution
The solution focused on aligning structure with investor behavior. Instead of simplifying content, the approach clarified how information was presented and sequenced. Hierarchy, pacing, and consistency became the primary tools for reinforcing trust and supporting efficient evaluation.
Information architecture was reorganized to reflect how institutional users assess asset managers. Core strategies and philosophy were surfaced earlier. Page layouts were standardized to improve predictability. Visual hierarchy was refined to separate strategic insight from supporting detail. The experience now feels composed, clear, and purposeful.
Concept
The guiding concept was structure as credibility. In asset management, clarity signals discipline and operational maturity.
The interface emphasizes order and consistency. Information is revealed progressively and logically. Navigation reduces cognitive load. Design choices reinforce seriousness without austerity. The experience supports informed decision making by respecting the user’s time, expectations, and expertise.
More Works
More Works
2025
QIC-AM
QIC Asset Management is a global institutional asset manager operating across multiple investment strategies and international markets. This project focused on redesigning the website to better reflect the organization’s scale, governance standards, and long term investment discipline while supporting the needs of sophisticated institutional audiences.
UI/UX Design
Web Design
Know More
Institutional audiences assess rather than browse. They look for structure, transparency, and rigor. QIC Asset Management required a digital experience that could communicate global scale without sacrificing clarity or accessibility.
An institutional website redesign designed to communicate scale, discipline, and investment maturity through clarity and structure.
The project aimed to refine how QIC Asset Management presents its capabilities, philosophy, and global presence. The experience was designed to support evaluation rather than exploration, ensuring that users could understand offerings, governance, and positioning efficiently and with confidence across all touchpoints.
Problem
Institutional investors approach digital platforms with a specific mindset. They assess credibility, governance, and alignment before engaging further. The existing experience contained strong content, but its structure required unnecessary effort to navigate, which diluted clarity and slowed understanding during critical evaluation moments.
Key investment strategies were not consistently prioritized within the overall hierarchy. Navigation reflected internal categorization rather than investor decision flows. Content depth created density instead of direction. Important differentiators competed visually with secondary information, making it harder for users to quickly assess relevance and strength.
Solution
The solution focused on aligning structure with investor behavior. Instead of simplifying content, the approach clarified how information was presented and sequenced. Hierarchy, pacing, and consistency became the primary tools for reinforcing trust and supporting efficient evaluation.
Information architecture was reorganized to reflect how institutional users assess asset managers. Core strategies and philosophy were surfaced earlier. Page layouts were standardized to improve predictability. Visual hierarchy was refined to separate strategic insight from supporting detail. The experience now feels composed, clear, and purposeful.
Concept
The guiding concept was structure as credibility. In asset management, clarity signals discipline and operational maturity.
The interface emphasizes order and consistency. Information is revealed progressively and logically. Navigation reduces cognitive load. Design choices reinforce seriousness without austerity. The experience supports informed decision making by respecting the user’s time, expectations, and expertise.
More Works
2025
QIC-AM
QIC Asset Management is a global institutional asset manager operating across multiple investment strategies and international markets. This project focused on redesigning the website to better reflect the organization’s scale, governance standards, and long term investment discipline while supporting the needs of sophisticated institutional audiences.
UI/UX Design
Web Design
Know More
Institutional audiences assess rather than browse. They look for structure, transparency, and rigor. QIC Asset Management required a digital experience that could communicate global scale without sacrificing clarity or accessibility.
An institutional website redesign designed to communicate scale, discipline, and investment maturity through clarity and structure.
The project aimed to refine how QIC Asset Management presents its capabilities, philosophy, and global presence. The experience was designed to support evaluation rather than exploration, ensuring that users could understand offerings, governance, and positioning efficiently and with confidence across all touchpoints.
Problem
Institutional investors approach digital platforms with a specific mindset. They assess credibility, governance, and alignment before engaging further. The existing experience contained strong content, but its structure required unnecessary effort to navigate, which diluted clarity and slowed understanding during critical evaluation moments.
Key investment strategies were not consistently prioritized within the overall hierarchy. Navigation reflected internal categorization rather than investor decision flows. Content depth created density instead of direction. Important differentiators competed visually with secondary information, making it harder for users to quickly assess relevance and strength.
Solution
The solution focused on aligning structure with investor behavior. Instead of simplifying content, the approach clarified how information was presented and sequenced. Hierarchy, pacing, and consistency became the primary tools for reinforcing trust and supporting efficient evaluation.
Information architecture was reorganized to reflect how institutional users assess asset managers. Core strategies and philosophy were surfaced earlier. Page layouts were standardized to improve predictability. Visual hierarchy was refined to separate strategic insight from supporting detail. The experience now feels composed, clear, and purposeful.
Concept
The guiding concept was structure as credibility. In asset management, clarity signals discipline and operational maturity.
The interface emphasizes order and consistency. Information is revealed progressively and logically. Navigation reduces cognitive load. Design choices reinforce seriousness without austerity. The experience supports informed decision making by respecting the user’s time, expectations, and expertise.
More Works