2025
Sixty Degrees
Sixty Degrees is a creative studio operating across branding, content, and digital experiences. This project focused on redesigning the studio website to better express its creative identity, clarify its offerings, and align the digital experience with the quality and intent of its work while supporting business growth.
Conceptual
Proposal
Know More
Creative studios are judged before they are understood. The moment a visitor lands, perception is formed instantly. For Sixty Degrees, the website needed to communicate confidence, point of view, and creative intelligence without relying on excess or visual noise. The experience itself had to demonstrate how the studio thinks.
A creative studio website redesign designed to translate identity and thinking into a clear and confident digital experience.
The project aimed to elevate the studio’s digital presence while preserving its creative character. Structure and clarity were introduced to support expression rather than limit it. The experience was shaped to guide users through who the studio is, how it works, and why its approach matters.
Problem
Creative websites often struggle to balance expression with explanation. Sixty Degrees had strong visual energy, but the digital experience did not always communicate services and value clearly. Visitors could appreciate the aesthetic without fully understanding what the studio offers or how to engage with it.
The value proposition was not immediately clear to first time visitors. Creative work sometimes competed with explanatory content. Navigation lacked prioritization between identity, services, and work. Some design decisions favored experimentation over clarity, making the path from inspiration to action less direct.
Solution
The solution focused on giving creativity a clear framework. Instead of reducing expression, structure was used to amplify meaning. The experience was designed as a narrative that moves users from introduction to understanding in a controlled and intentional way.
Information architecture was refined to clarify positioning and offerings. Content hierarchy was strengthened to support readability. Visual rhythm was adjusted to improve flow. Interaction patterns were made consistent to reduce friction. The result is an experience that feels expressive yet disciplined.
Concept
The guiding concept was structure amplifies creativity. Freedom is most effective when it is intentional.
The interface uses hierarchy to support expression rather than constrain it. Visual elements serve communication. Consistency provides a stable backdrop for originality. The experience highlights thinking, not just aesthetics, allowing creativity to feel confident and purposeful.
More Works
More Works
2025
Sixty Degrees
Sixty Degrees is a creative studio operating across branding, content, and digital experiences. This project focused on redesigning the studio website to better express its creative identity, clarify its offerings, and align the digital experience with the quality and intent of its work while supporting business growth.
Conceptual
Proposal
Know More
Creative studios are judged before they are understood. The moment a visitor lands, perception is formed instantly. For Sixty Degrees, the website needed to communicate confidence, point of view, and creative intelligence without relying on excess or visual noise. The experience itself had to demonstrate how the studio thinks.
A creative studio website redesign designed to translate identity and thinking into a clear and confident digital experience.
The project aimed to elevate the studio’s digital presence while preserving its creative character. Structure and clarity were introduced to support expression rather than limit it. The experience was shaped to guide users through who the studio is, how it works, and why its approach matters.
Problem
Creative websites often struggle to balance expression with explanation. Sixty Degrees had strong visual energy, but the digital experience did not always communicate services and value clearly. Visitors could appreciate the aesthetic without fully understanding what the studio offers or how to engage with it.
The value proposition was not immediately clear to first time visitors. Creative work sometimes competed with explanatory content. Navigation lacked prioritization between identity, services, and work. Some design decisions favored experimentation over clarity, making the path from inspiration to action less direct.
Solution
The solution focused on giving creativity a clear framework. Instead of reducing expression, structure was used to amplify meaning. The experience was designed as a narrative that moves users from introduction to understanding in a controlled and intentional way.
Information architecture was refined to clarify positioning and offerings. Content hierarchy was strengthened to support readability. Visual rhythm was adjusted to improve flow. Interaction patterns were made consistent to reduce friction. The result is an experience that feels expressive yet disciplined.
Concept
The guiding concept was structure amplifies creativity. Freedom is most effective when it is intentional.
The interface uses hierarchy to support expression rather than constrain it. Visual elements serve communication. Consistency provides a stable backdrop for originality. The experience highlights thinking, not just aesthetics, allowing creativity to feel confident and purposeful.
More Works
2025
Sixty Degrees
Sixty Degrees is a creative studio operating across branding, content, and digital experiences. This project focused on redesigning the studio website to better express its creative identity, clarify its offerings, and align the digital experience with the quality and intent of its work while supporting business growth.
Conceptual
Proposal
Know More
Creative studios are judged before they are understood. The moment a visitor lands, perception is formed instantly. For Sixty Degrees, the website needed to communicate confidence, point of view, and creative intelligence without relying on excess or visual noise. The experience itself had to demonstrate how the studio thinks.
A creative studio website redesign designed to translate identity and thinking into a clear and confident digital experience.
The project aimed to elevate the studio’s digital presence while preserving its creative character. Structure and clarity were introduced to support expression rather than limit it. The experience was shaped to guide users through who the studio is, how it works, and why its approach matters.
Problem
Creative websites often struggle to balance expression with explanation. Sixty Degrees had strong visual energy, but the digital experience did not always communicate services and value clearly. Visitors could appreciate the aesthetic without fully understanding what the studio offers or how to engage with it.
The value proposition was not immediately clear to first time visitors. Creative work sometimes competed with explanatory content. Navigation lacked prioritization between identity, services, and work. Some design decisions favored experimentation over clarity, making the path from inspiration to action less direct.
Solution
The solution focused on giving creativity a clear framework. Instead of reducing expression, structure was used to amplify meaning. The experience was designed as a narrative that moves users from introduction to understanding in a controlled and intentional way.
Information architecture was refined to clarify positioning and offerings. Content hierarchy was strengthened to support readability. Visual rhythm was adjusted to improve flow. Interaction patterns were made consistent to reduce friction. The result is an experience that feels expressive yet disciplined.
Concept
The guiding concept was structure amplifies creativity. Freedom is most effective when it is intentional.
The interface uses hierarchy to support expression rather than constrain it. Visual elements serve communication. Consistency provides a stable backdrop for originality. The experience highlights thinking, not just aesthetics, allowing creativity to feel confident and purposeful.
More Works